Whois Privacy Protection, occasionally also referred to as Privacy or Whois Privacy Protection, is a service that conceals the genuine contact information of domain name registrants on WHOIS web sites. Without such protection, the personal name, street address and email of any domain name registrant will be freely visible. Providing false details upon registration or changing the genuine information later will just not work, as doing such a thing may result in the domain name registrant losing his/her ownership rights. The policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, demand that the WHOIS info must be correct and up to date all the time. The Whois Privacy Protection service was launched by registrars as an answer to the growing concerns for possible identity theft. If the service is active, the domain name registrar’s contact details will be listed instead of the domain name registrant’s upon a WHOIS lookup. Most domains support the Whois Privacy Protection service, although there are some country-code extensions that do not.